Developers: Just Another Class of 'Special'

Aaron Poffenberger

I've worked for several start ups and have often found myself in business development meetings where some non-technical business person gasses on and on about how awesome the technology is and most especially how unique, brilliant and otherwise special the development team is. While there's no doubt that many of the people I've had the good fortune to work with really were smart I can't help but think we're being treated a bit like 6 year olds at the art fair: we're all winners.

The truth of the matter is that a small percent of developers are true geniuses. The rest are varying levels of "really smart". Yes, what we do is hard and requires all the brains we bring to the table but let's stop with the hyperbole. If you want to emphasize how great your team is say something like "Our development team is very talented" or "We've been fortunate to hire a team of professionals who take their craft very seriously."

Or if you must, be honest and say: "I'm a hairless ape who still admires digital watches. Technology is magic and the practitioners are gods to me."